Well...if he endorses it, I WON'T eat it

What is this? Seriously, the dude has a bazillion dollars (although I understand he'll lose a substantial chunk to that gold digging wife of his), hosts American Gladiators, STILL gets royalties from WWE videos and merchandise, and he goes and endorses a flippin microwaveable cheeseburger?

Hulk Hogan "Hulkster Cheeseburger" (on a bun)